May 12, 2023

Air Care trends 2022/2023: Nourishing and luscious

Spring has arrived in the pink confetti of cherry blossom petals and the vibrant splash of tulips and daffodils. The same uplifting emotions that we experience when enjoying warm sunshine and the scent of fresh buds translate into new Air Care trends for spring-summer. All of us seek balance in these turbulent times as well as ways to bolster our sense of well-being in every aspect of our lives. New launches showcase products that bring added benefits to help us heal and bloom.


  • Floral Forward
  • Soft & Tactile
  • Organic Edges
  • Bold & Pastel
  • Sunny
  • Dreamy
  • Comforting

Key Ingredients

  • Healing Florals
  • Poppy
  • Hibiscus
  • Turmeric
  • Plant Milks
  • Honey
  • Nectar
  • Elderberry
  • Peach
  • Creamy Fruits
  • Herbal Infusions

Soft petals

Brightly-coloured poppies and ethereal sakura blossoms. Sultry tuberose and sheer magnolia.  The kaleidscope of floral notes uplifts the new fragrance launches this season, exploring flowers in their dazzling diversity. Consider compositions that play with textures and evoke the feeling of silky petals and fresh buds.

As part of the new trends emphasising healing and wellness, brands choose to highlight floral ingredients known for their health benefits. Hibiscus, for instance, has long been used in Ayurvedic medicine to cool the body. Rich in antioxidants and vitamin C, it is also used to make a magenta-coloured tea that tastes tart and delicious.

Brand inspiration:

Jo Malone Blossom collection includes Nashi Blossom, Yellow Hibiscus, Red Hibiscus, Frangipani. It was launched in 2021.

L’Occitane Fleurs de Cerisier Happy Cherry The Happy Cherry Blossom Eau de Toilette captures that feeling of joy when the sunny days return in a delicate and luminous fragrance. Floral and fruity, it's bound to put a smile on your face. Contains Cherry Blossom floral waterand a Luberon Cherry extract.

Molton Brown Lily & Magnolia Blossom Delicate and joyful, Lily & Magnolia Blossom is a soothing white-floral scent.  Tom Ford Tubereuse Nue conjures the fresh petals of night-blooming tuberose and jasmine as they sway in the moonlight, exuding extravagant sensuality. Rising to a rhapsody of unparalleled pleasure, spiced akigalawood and timut pepper add an illicit potency to this mystical dance.

Creamy honey and nectar

Luscious honey and nectar-like notes are used to lend nourishing, soothing aspects to new products. Imagine a candle that smells like warm honey mixed with flower petals or perhaps a reed diffuser fragranced with fruity, honeyed notes.

Brand inspiration:

Marc Jacobs Daisy Eau So Intense is inspired by the "magical fleeting feeling of golden hour." This multi-faceted scent has been inspired by "warm sunsets over lush fields of daisies." The new Daisy Eau So Intense is described as "vibrant and sparkling, the fragrance opens with bursts of strawberry and pear, revealing a heart of sweet honey and elegant rosebud.

Clean Radiant Nectar Sparkling Pear Nectar captures you instantly, while Ambrette Seeds create a natural musk effect that lingers on the skin, met by intoxicating warm OrrisButter, White Cedarwood and Liquid Musk for an addictive dynamic. L’Objet Beehive Collection includes original designs inspired by beehives.

Luscious peaches

What is more luscious than a ripe peach? No wonder then that this fragrance note is one of the most popular this season. It can appear as juicy and sweet, reminiscent of peach flesh, or creamy and velvety, evoking the sensation of peach skin. Soothing, comforting--and delicious.

Brand inspiration:

Colorpop White Peach Body Milk hydrates thirsty skin with a skin-softening dose of lightweight moisture. Formulated for the body, White Peach Body Milk works to boost moisture and suppleness with ultra-hydrating Peach Extract and antioxidant-rich White Tea. Leaves the perfect amount of moisture for super soft, happy skin.

Cacharel's Yes I Am Glorious, a new flanker to 2018's Yes I Am. The notes for the fruity floral-ambery fragrance include peach, white flowers, magnolia and milkshake accord.

Bitter Peach by Tom Ford is an Ambery Vanilla fragrance for women and men. Bitter Peach was launched in 2020. Top notes are Peach, Blood Orange, Cardamom and Heliotrope; middle notes are Rum, Cognac, Davana and Jasmine; base notes are Indonesian Patchouli Leaf, Sandalwood, Vanilla, Tonka Bean, Cashmeran, Benzoin, Labdanum, Styrax and Vetiver.

Want to read more content like this?

Register for free and access articles, educational content, and market insights that will help your business grow!

+ Register