October 7, 2021

Hand dish wash trends 2021/2022: New citrus fragrance styles

Consumers are drawn by bright, uplifting, nature-like citrus notes

Citrus is a key fragrance trend in hand dish wash market. The freshness, brightness and zest of citrus scents always remains appealing for consumers. At the same time, consumers are attracted by the novel interpretations of citrus, blending with floral, fruity and gourmand notes.

In our report, we share some of the most interesting market tendencies and brand inspirations for your next project. The brand examples are derived from the shower gel market, and as we've discussed previously, the fragrances in this category translate perfectly into hand dish wash.

Natural citrus

Natural, zesty citrus fragrances with bright facets.

Brand inspirations:

  • Le Petit Marseillais Mandarin and Green Lime Shower Gel
  • Le Petit Marseillais Orange and Grapefruit Shower Gel
  • Original Source Picked by You Pink Grapefruit Shower Gel

Other inspiring ideas:

  • Yuzu
  • Pomelo
  • Bergamot

Citrus combos

Citrus combines well with herbal and floral notes, and such compositions are among consumer favourites.

Brand inspirations:

  • Le Petit Marseillais Verbena and Lemon Shower Gel
  • Palmolive So Dynamic Aroma Moments
  • Dusch Das "I feel awake" Grapefruit and Basil

Other inspiring ideas:

  • Lime and thyme
  • Grapefruit and pink pepper
  • Mandarin and ginger

Citrus cocktails

Mohito, margarita, lemonade. Citrus-inspired cocktails are refreshing, revitalising and fun.

Brand inspirations:

  • DOP Creamy Shower Gel Squeezed Grapefruit
  • Bath and Body Works Margarita Time
  • Bath and Body Works Sparkling Limoncello

Other inspiring ideas:

  • Lime and mint
  • Bergamot and juniper
  • Lemon, mint, orange blossom

Gourmand citrus

Citrus lends itself to delicious pairing with creamy and luscious notes like almond, praline, coconut. The overall impression is still bright and zesty, with an extra indulgent twist.

Brand inspirations:

  • DOP Creamy Shower Gel Lemon Poundcake
  • Cottage Citrus Gourmand
  • Bath & Body Works Tutti Dolci Lemon Buttercup Shower Gel

Other inspiring ideas:

  • Lemon and coconut
  • Orange and chocolate
  • Grapefruit and pink praline

Trend summary

Modern and classic citrus fragrances are now much more sparkling and natural than in the past. They often feature bright floral facets.  As consumers search for authentic and natural scents, they appreciate citrus fragrances with bitter, sparkling, zesty, and green nuances, which make them smell more true to life.

Access to our platform and try our Inspired Brief based on an exotic citrus theme or create your own!

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