May 11, 2023

How to create a memorable sensory experience with Air Care products

Imagine crushing green leaves in your fingers and inhaling their rejuvenating scent. All of your cares slip away and you feel an instant boost of energy. The purity and freshness of nature-inspired ingredients can be used to their full potential in your fragrances.

Analysing today's Air Care trends, we notice more and more emphasis on the scents that evoke nature--green fragrances reminiscent of cucumber or crushed leaves, delicate white florals that evoke springtime, or juicy fruit that has a hint of sweetness and lots of sparkle. These ideas can be effective in room sprays, diffusers, and of course candles.

The concept is straightforward--nature-evoking ingredients are used in layered, complex accords that stimulate the senses.

Brand inspirations

  1. Yankee Candle Homemade Herb Lemonade combines the scents of freshly squeezed lemonade with ginger and herbs.
  2. Waitrose Home uses raspberry leaf and tomato vine in their candle.
  3. Airwick Pure Honeydew and Cucumber spray evokes watery honeydew melon and hints of crisp cucumber.
  4. Sainsbury Elderberry & Fig Leaf Candle highlights scents of fig, orange, elderberry, floral accords of gardenia and rose and musk.
  5. Glade Acoustic Sage (US)/Acoustic Spice (EU) features notes of sage, spiced brown sugar and fig leaves.

Our ideas to make the most of this trend

  • try violet leaf and iris accord for a room spray
  • blend essential oils like sage and mint for a reed diffuser application
  • combine gardenia and green apple in an elegant candle

Why not try creating your own Brief around a nature-reminiscent composition?
You can use our Inspired Brief as a starting point.

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