Trending Ingredients
May 11, 2023

Trending ingredients: Tropical fruit

Our guide to new ingredient related trends for products across all categories

Imagine the taste of ripe mango, luscious mangosteen, or juicy pineapple. All fruit is designed by nature to be as appealing and appetising as possible, but tropical fruit also has connotations of sun, warmth, and vacation. No wonder then that tropical fruit notes have been a growing trend recently. They smell delicious and they dispel the winter blueswith their brightness.

Read on for our selection of the trending tropical fruit fragrances and examples of successful combinations that use them.  

Passion Fruit

Passion fruit is a delicious ingredient which has a beautiful juicy scent. Passion fruit has all sorts of benefits for the skin, including being packed with vitamin A.

European consumers associate PASSION FRUIT with ROMANTIC, SENSUAL, WELLBEING & REFRESHED emotions*According to Mintel, 10% growth across categories  over 2016-2020
**Our recommended combinations: Passion fruit & mangoPassion fruit & gingerPassion fruit & aloe

Mango

Mango is bursting with juicy, exotic fruity flavour. Its powerful nutrient properties have a whole range of amazing health benefits, as well as helping to clear the skin of any blemishes and provide delicious hydration. European consumers associate MANGO with HAPPY, REFRESHED, OPTIMISTIC emotions*According to Mintel, 10% growth across categories  over 2016-2020
**Our recommended combinations: Mango & honeyMango & passion flowerMango & guava

Pineapple

Pineapple is loaded with vitamin C making it a perfect ingredient to maintain healthy, glowing skin. Its tropical and fruity scent evokes feelings of happiness and joy.European consumers associate PINEAPPLE with HAPPY, REFRESHED & WELLBEING emotions*According to Mintel, 10% growth across categories  over 2016-2020**

**Our recommended combinations: Pineapple & coconut milkPineapple & coconut waterPineapple & aloe

Banana

Bananas provide a beautiful combination of fruitiness and creaminess and offer nourishment and moisturization to the skin.European consumers associate BANANA with WELLBEING and ENERGISING emotions*According to Mintel, 10% growth across categories  over 2016-2020**

**Our recommended combinations: Banana & coconut waterBanana & almond milkGreen banana & aloe

Brand examples

  • Tahiti Passion Fruit shower gel
  • Ushiaia Mango and Honey shower gel
  • Maui Moisture Pineapple Papaya shower gel
  • The Body Shop Banana shower gel

*Firmenich Emoti360TM research. Emoti360™ uses consumer insights to match ingredients and colors with emotional benefits to reinforce value in product design.

**10% growth of food, beverages and BHC product launches in Europe over the period 2016-2020

So, capture your consumers' attention with a fragrance around a tropical fruit theme! You can use our Inspired Brief as your starting point and take it from there.

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