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Sun-kissed, breezy, and irresistibly lush — the Coastal Riche fragrance profile is the olfactive equivalent of golden hour on a remote beach. Think: creamy sunscreen, tropical fruits, and the fresh lift of a salty breeze. It’s not just a scent — it’s a state of mind.
A timeless summer favorite
More than just a seasonal hype, Coastal Riche is what we call a core trend: deeply rooted in consumer desire, with year-round relevance. It taps into the longing for carefree moments, escapism, and indulgence, making it a strong player across categories:
- Bath & body care
- Suncare and tanning oils
- Hand care & deodorants
- Home fragrances
Did you know? 92% of consumers say that fragrance is a key feature in home and body care products.
What defines the Coastal Riche profile?
At its heart, this fragrance style balances fresh aquatic notes with creamy tropical indulgence. A typical Coastal Riche structure might feature:
Top – Watery accord, Sea salt, Ocean breeze
Heart – Mango, Coconut, Pineapple, Passionfruit
Base – Amberwood, Driftwood, Soft musks
The result? A deliciously immersive scent trail that evokes sunshine, exotic getaways, and feel-good freedom.
The trend in action: new product launches
Several beauty brands are already riding the wave of Coastal Riche, bringing this olfactive fantasy to life:
- Flor Mística Perfume Mist (Sol de Janeiro) A dreamy blend of orange blossom, Brazilian gardenia, and golden musk. Inspired by the hidden gardens of Paraty, it feels like the first kiss of sunlight on your skin.
- Bali Paradise (Escada) A gourmand floral-fruity explosion where dragon fruit meets bird of paradise flower, grounded in sandalwood for a warm, exotic finish.
Get the full scoop
Want to bring this trend to life in your next launch?
We’ve put together a Report with everything you need to know about Coastal Riche and the growing impact of Hair Mists in today’s market.
Download our exclusive report for insights, fragrance inspiration and ready-to-brief directions.
