1 min
Welcome to the world of premium laundry, the latest home trend where fragrance meets function, and your washing machine becomes a gateway to self-care. From scented detergents to beautifully designed packaging, this rising movement is turning the most ordinary task into something extraordinary.
The rise of premium laundry
Gone are the days of oversized plastic bottles and generic “fresh” scents. Today’s consumers are looking for more: more beauty, more experience, more emotion. That’s where this home trend comes in.
Inspired by the world of fine fragrance and beauty, brands are now creating laundry care products that smell divine, look elegant, and feel luxurious. Think croissant-inspired detergents, rose-scented dryer sheets, and packaging that wouldn’t look out of place on a beauty shelf.
Why it’s catching on
This shift is part of a broader movement: elevating everyday rituals. Just as hand soaps and candles have become design statements, laundry is now joining the club. People want their homes (and their clothes) to reflect their personal style and scent preferences.
And let’s be honest: who wouldn’t want their wardrobe to smell like sandalwood, neroli or bergamot?
A few names to know
Brands like DedCool, Snif, Homecourt, and Laundry Sauce are leading the way. They’re blending high-end fragrance with clever formats like waterless concentrates, refillable tins, and scent boosters that actually last.
Some even offer scent quizzes to help you find your perfect match. Others are launching seasonal collections, just like fashion or candles. It’s laundry care, but make it lifestyle.
The fragrance factor
At the heart of this home trend is scent. Not just “clean” or “fresh”, but complex, layered fragrances that linger on your clothes and lift your mood. From powdery musks to green florals and gourmand notes, the options are as diverse as your perfume wardrobe.
And yes, it’s technically challenging formulating scents that survive the wash and dry cycle is no small feat. But the result? A whiff of happiness every time you open the dryer.
What’s next?
The category is still young, but growing fast. Expect to see more collaborations, more formats, and more ways to personalise your laundry experience. Some brands are even exploring alternatives to dry cleaning, using fragrance and formulation to care for delicate fabrics at home.
Want the full story? This is just a glimpse. Register now at scentmate.com to unlock the full Premium Laundry report and discover how to turn this home trend into your next standout product.