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TikTok’s New Scent Obsession: 3 Fragrance Trends Everyone’s Talking About

Consumer Trends

Olfactive trends

TikTok’s New Scent Obsession: 3 Fragrance Trends Everyone’s Talking About

The viral fragrance trends that are reshaping how Gen Z smells, shops and
Redefining self-care: How olfactory layering and fine fragrance experiences are shaping beauty

Consumer Trends

Skin care

Redefining self-care: How olfactory layering and fine fragrance experiences are shaping beauty

Discover how sensorial rituals and fragrance personalisation are elevating everyday
5 Key factors to consider when choosing the right fragrance for your brand

Consumer Trends

5 Key factors to consider when choosing the right fragrance for your brand

A strategic guide for brands in cosmetics, home care and wellness looking to create meaningful olfactive
Premium laundry: the home trend that makes clean feel chic

Consumer Trends

Home Care

Premium laundry: the home trend that makes clean feel chic

What if laundry day wasn’t just a chore, but a moment of
#PerfumeTok: TikTok’s viral fragrance trends you need to know

Consumer Trends

Olfactive trends

#PerfumeTok: TikTok’s viral fragrance trends you need to know

Fresh, fun and fragrance-forward: discover the fragrance trends taking over your For You
Why Hair Mists are stealing the spotlight

Consumer Trends

Hair Care

Why Hair Mists are stealing the spotlight

From functional afterthought to fragrance
Olfactive Trends: Coastal Riche

Consumer Trends

Hair Care

Olfactive Trends: Coastal Riche

The tropical escape your consumers are
The return of Powdered Glamour

Consumer Trends

The return of Powdered Glamour

Why lipstick-inspired scents are touching hearts
During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Consumer Trends

During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Delight your consumer with products that help them relax, unwind and feel
GenZers are taking refuge in playful interpretations of nostalgic times!

Consumer Trends

GenZers are taking refuge in playful interpretations of nostalgic times!

Neostalgia and escapism continue to be a huge business
Creating Custom Fragrances Inspired by the Colour of the Year!

Consumer Trends

Creating Custom Fragrances Inspired by the Colour of the Year!

Our Perfumers created an Eau de Perfume and a candle scent playing with strong contrasts, unconventional notes and textured
Essential Oils: claim them on your products to delight more consumers

Consumer Trends

Functional Benefits

Essential Oils: claim them on your products to delight more consumers

Functional benefits associated with essential oils are a great advantage for your
“Self-express” fragrances are booming: the celebration of authenticity!

Consumer Trends

“Self-express” fragrances are booming: the celebration of authenticity!

Millennials and Gen Z want fragrances they can strongly relate to, that enable them to express their inner
Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Consumer Trends

Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Value for money will be central: shoppers will focus on items with claimed
Hair care trends in the UK

Consumer Trends

Hair Care

Hair care trends in the UK

The UK hair product market is expanding, and will continue to do so in the coming
Personal care: the 4 mega trends not to be missed

Consumer Trends

Personal care: the 4 mega trends not to be missed

Diversity and inclusivity translate into the beauty world as messages that support body