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Olfactive trends

Consumer Trends

Olfactive trends

Fresh, fun and fragrance-forward: discover the fragrance trends taking over your For You

Ingredients

Olfactive trends

Bye bye butter yellow, the lemon beauty trend is your next glow-up

Air Care

Olfactive trends

From wellness-inspired blends to indulgent home rituals, discover the air care trends that are capturing consumer attention this

Fine Fragances

Olfactive trends

From savory twists to nature-inspired blends, these fine fragrance trends are capturing attention for the upcoming season

Fine Fragances

Olfactive trends

Sustainable fragrances with functional benefits and fashionable new ways to wear

Ingredients

Olfactive trends

Our guide to new ingredient related trends for products across all

Fine Fragances

Olfactive trends

Explanation of four main accords used in perfumery, with inspiration for your creative

Olfactive trends

How to use fragrance structure to understand the harmony of

Olfactive trends

Natural products and essential oils attract consumers concerned about health and

Olfactive trends

Learn how sense of smell science and novel technologies create fragrances that improve