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Understanding the olfactory pyramid: How fragrance notes shape your product experience

Ingredients

Understanding the olfactory pyramid: How fragrance notes shape your product experience

A closer look at the invisible structure that defines how a fragrance evolves, and why it matters when creating products with
5 Key factors to consider when choosing the right fragrance for your brand

Consumer Trends

5 Key factors to consider when choosing the right fragrance for your brand

A strategic guide for brands in cosmetics, home care and wellness looking to create meaningful olfactive
The rise of banana gourmand fragrance trends for autumn 2025

Ingredients

Olfactive trends

The rise of banana gourmand fragrance trends for autumn 2025

This autumn 2025 trend blends comfort, spice and flavour
Autumn/Winter 2025 fine fragrance trends: 2 scent directions you’ll want to wrap yourself in

Fine Fragances

Olfactive trends

Autumn/Winter 2025 fine fragrance trends: 2 scent directions you’ll want to wrap yourself in

From emotional rituals to sensorial layering, how fragrance is evolving this
Premium laundry: the home trend that makes clean feel chic

Consumer Trends

Home Care

Premium laundry: the home trend that makes clean feel chic

What if laundry day wasn’t just a chore, but a moment of
How fragrance technology is enhancing mental focus

Functional Benefits

How fragrance technology is enhancing mental focus

Helping consumers stay sharp, present and productive through the power of
#PerfumeTok: TikTok’s viral fragrance trends you need to know

Consumer Trends

Olfactive trends

#PerfumeTok: TikTok’s viral fragrance trends you need to know

Fresh, fun and fragrance-forward: discover the fragrance trends taking over your For You
Why is lemon the new beauty obsession?

Ingredients

Olfactive trends

Why is lemon the new beauty obsession?

Bye bye butter yellow, the lemon beauty trend is your next glow-up
Air care trends 2026: 3 fragrance directions that are shaping the way we scent our spaces

Air Care

Olfactive trends

Air care trends 2026: 3 fragrance directions that are shaping the way we scent our spaces

From wellness-inspired blends to indulgent home rituals, discover the air care trends that are capturing consumer attention this
How fragrance technology is unlocking emotional wellbeing 

Functional Benefits

How fragrance technology is unlocking emotional wellbeing 

Responding to the emotional needs of today’s consumers with fragrance technology
Fine fragrance trends 2026: 3 scent directions you’ll want to keep an eye on

Fine Fragances

Olfactive trends

Fine fragrance trends 2026: 3 scent directions you’ll want to keep an eye on

From savory twists to nature-inspired blends, these fine fragrance trends are capturing attention for the upcoming season
The power of fragrance technology: unlocking emotional and cognitive wellbeing

Functional Benefits

The power of fragrance technology: unlocking emotional and cognitive wellbeing

Because today, how your product makes people feel is just as important as what it does — and fragrance technology is the key to making that
Why Hair Mists are stealing the spotlight

Consumer Trends

Hair Care

Why Hair Mists are stealing the spotlight

From functional afterthought to fragrance
Olfactive Trends: Coastal Riche

Consumer Trends

Hair Care

Olfactive Trends: Coastal Riche

The tropical escape your consumers are
The return of Powdered Glamour

Consumer Trends

The return of Powdered Glamour

Why lipstick-inspired scents are touching hearts
Fragrances for your brand: How to create a fragrance with Scentmate

Fine Fragances

Fragrances for your brand: How to create a fragrance with Scentmate

Are you looking for a partner to create a fragrance for your brand? Choosing the perfect fragrance is essential to strengthening your brand identity and building a lasting