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How fragrance technology is enhancing mental focus

Functional Benefits

How fragrance technology is enhancing mental focus

Helping consumers stay sharp, present and productive through the power of
#PerfumeTok: TikTok’s viral fragrance trends you need to know

Consumer Trends

Olfactive trends

#PerfumeTok: TikTok’s viral fragrance trends you need to know

Fresh, fun and fragrance-forward: discover the fragrance trends taking over your For You
Why is lemon the new beauty obsession?

Ingredients

Olfactive trends

Why is lemon the new beauty obsession?

Bye bye butter yellow, the lemon beauty trend is your next glow-up
Air care trends 2026: 3 fragrance directions that are shaping the way we scent our spaces

Air Care

Olfactive trends

Air care trends 2026: 3 fragrance directions that are shaping the way we scent our spaces

From wellness-inspired blends to indulgent home rituals, discover the air care trends that are capturing consumer attention this
How fragrance technology is unlocking emotional wellbeing 

Functional Benefits

How fragrance technology is unlocking emotional wellbeing 

Responding to the emotional needs of today’s consumers with fragrance technology
Fine fragrance trends 2026: 3 scent directions you’ll want to keep an eye on

Fine Fragances

Olfactive trends

Fine fragrance trends 2026: 3 scent directions you’ll want to keep an eye on

From savory twists to nature-inspired blends, these fine fragrance trends are capturing attention for the upcoming season
The power of fragrance technology: unlocking emotional and cognitive wellbeing

Functional Benefits

The power of fragrance technology: unlocking emotional and cognitive wellbeing

Because today, how your product makes people feel is just as important as what it does — and fragrance technology is the key to making that
Why Hair Mists are stealing the spotlight

Consumer Trends

Hair Care

Why Hair Mists are stealing the spotlight

From functional afterthought to fragrance
Olfactive Trends: Coastal Riche

Consumer Trends

Hair Care

Olfactive Trends: Coastal Riche

The tropical escape your consumers are
The return of Powdered Glamour

Consumer Trends

The return of Powdered Glamour

Why lipstick-inspired scents are touching hearts
Fragrances for your brand: How to create a fragrance with Scentmate

Fine Fragances

Fragrances for your brand: How to create a fragrance with Scentmate

Are you looking for a partner to create a fragrance for your brand? Choosing the perfect fragrance is essential to strengthening your brand identity and building a lasting
6 trends that will impact Perfume launches by 2024: don’t miss them!

Fine Fragances

Olfactive trends

6 trends that will impact Perfume launches by 2024: don’t miss them!

Sustainable fragrances with functional benefits and fashionable new ways to wear
During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Consumer Trends

During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Delight your consumer with products that help them relax, unwind and feel
Elicit good feelings all year round thanks to fragrances that arouse happiness emotions.

Functional Benefits

Elicit good feelings all year round thanks to fragrances that arouse happiness emotions.

Delight your consumers with summer vibes all year round thanks to EMOTIONS
Discover ingredients with geographical certified origin and how fragrances can elicit energizing emotions

Functional Benefits

Ingredients

Discover ingredients with geographical certified origin and how fragrances can elicit energizing emotions

It's estimated that 80% of consumers' daily decisions are based on
Claiming upcycled ingredients to strongly appeal consumers who value sustainable beauty brands.

Ingredients

Claiming upcycled ingredients to strongly appeal consumers who value sustainable beauty brands.

Build your fragrance & upcycled ingredients claims strategy in line with brand