2 min
TikTok is reinventing the fragrance game. What used to be the domain of luxury brands is now a playground for creators, fragheads and beauty lovers who are setting the tone for what smells good. Whether you’re refreshing your scent wardrobe or just curious about the latest fragrance trends, these viral fragrance trends are defining 2025, and they’re all over your For You page.
#StrawberryPerfume: Sweet, foodie and totally viral
Strawberry has gone from yoghurt flavour to fragrance icon and it’s now one of the most talked-about fragrance trends on TikTok. With a steady rise in views and a loyal fanbase, this scent blends marshmallow, vanilla and milky notes into a gourmand experience that’s pure comfort. What makes this fragrance trend stand out is its connection to the kidult world: a mix of childhood nostalgia and grown-up indulgence.
TikTok creators are loving perfumes that evoke homemade desserts, but also experimenting with textures like jelly, whipped cream and green fruit notes to balance the sweetness. It’s a sensory explosion that goes far beyond your average fruity fragrance.
#BeachPerfume: Coastal nostalgia with emotional depth
This summer, TikTok has been flooded with scents that evoke beaches, salty breezes and holiday memories, making this one of the most emotionally driven fragrance trends of the year. But it’s not just about coconut and pineapple. The beach fragrance trend is evolving into deeper notes like black sand, coastal rain and seaweed greens, tapping into the emotional side of scent.
Creators are sharing their go-to perfumes for seaside vibes, but also using them to recreate summer in the middle of winter. From sunscreen-inspired sprays to candles that smell like early mornings by the sea, this fragrance trend is all about storytelling through scent.
#RoomSpray: Scenting your space, your way
Room sprays have officially gone viral, becoming a standout fragrance trend that’s transforming how we scent our spaces. TikTok users are turning them into mood boosters, wellness rituals and aesthetic essentials. Whether it’s a floral mist for winding down or a citrus burst for cleaning, this fragrance trend is changing how we experience our homes.
Creators are showing off their favourite blends, layering techniques and even custom sprays for clothes and linens. It’s all about creating a vibe: cosy, fresh, romantic, energising, with just a few spritzes. And yes, your flat can smell like a spa now.
People know their stuff
TikTok’s fragrance community is levelling up. Terms like sillage (the scent trail you leave behind) and layering (mixing perfumes for a custom vibe) are everywhere. People aren’t just buying perfumes, they’re curating experiences. And that means every fragrance trend is becoming more personal, more creative and more powerful than ever.