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Olfactive trends

Claiming upcycled ingredients to strongly appeal consumers who value sustainable beauty brands.

Ingredients

Claiming upcycled ingredients to strongly appeal consumers who value sustainable beauty brands.

Build your fragrance & upcycled ingredients claims strategy in line with brand
GenZers are taking refuge in playful interpretations of nostalgic times!

Consumer Trends

GenZers are taking refuge in playful interpretations of nostalgic times!

Neostalgia and escapism continue to be a huge business
Creating Custom Fragrances Inspired by the Colour of the Year!

Consumer Trends

Creating Custom Fragrances Inspired by the Colour of the Year!

Our Perfumers created an Eau de Perfume and a candle scent playing with strong contrasts, unconventional notes and textured
Essential Oils: claim them on your products to delight more consumers

Consumer Trends

Functional Benefits

Essential Oils: claim them on your products to delight more consumers

Functional benefits associated with essential oils are a great advantage for your
“Self-express” fragrances are booming: the celebration of authenticity!

Consumer Trends

“Self-express” fragrances are booming: the celebration of authenticity!

Millennials and Gen Z want fragrances they can strongly relate to, that enable them to express their inner
Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Consumer Trends

Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Value for money will be central: shoppers will focus on items with claimed
Hair care trends in the UK

Consumer Trends

Hair Care

Hair care trends in the UK

The UK hair product market is expanding, and will continue to do so in the coming
Claim positive feelings on your products with EMOTIONS

Functional Benefits

Claim positive feelings on your products with EMOTIONS

Help your consumers feel good and confident by claiming benefits that are neuroscientifically
Fruitamins: hair care is driven to healthy and yummy

Hair Care

Fruitamins: hair care is driven to healthy and yummy

How juicy superfood ingredients contribute to hair care products
Hair care trends & sustainability in France

Hair Care

Hair care trends & sustainability in France

Sustainability as a growth factor in hair care
Personal care: the 4 mega trends not to be missed

Consumer Trends

Personal care: the 4 mega trends not to be missed

Diversity and inclusivity translate into the beauty world as messages that support body
“Circular Beauty” is rising thanks to upcycled ingredients

Consumer Trends

“Circular Beauty” is rising thanks to upcycled ingredients

The possibilities of using upcycled ingredients in personal care products keep
Harness the power of fragrances in Air Care products

Air Care

Harness the power of fragrances in Air Care products

Consumers indicate that fragrance is more important to them than ever
Trending ingredients: Tropical fruit

Ingredients

Olfactive trends

Trending ingredients: Tropical fruit

Our guide to new ingredient related trends for products across all
Understanding sustainability: what role do fragrances play?

Consumer Trends

Understanding sustainability: what role do fragrances play?

Making sense of sustainability, dilemmas, concerns, and
Christmas 2021 trends: Grace and nature

Consumer Trends

Christmas 2021 trends: Grace and nature

Graceful forms, delicate textures and natural effects drive Christmas 2021