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During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Consumer Trends

During winter consumers feel overwhelmed: delight them with products that elicit relaxation feelings

Delight your consumer with products that help them relax, unwind and feel
GenZers are taking refuge in playful interpretations of nostalgic times!

Consumer Trends

GenZers are taking refuge in playful interpretations of nostalgic times!

Neostalgia and escapism continue to be a huge business
Creating Custom Fragrances Inspired by the Colour of the Year!

Consumer Trends

Creating Custom Fragrances Inspired by the Colour of the Year!

Our Perfumers created an Eau de Perfume and a candle scent playing with strong contrasts, unconventional notes and textured
Essential Oils: claim them on your products to delight more consumers

Consumer Trends

Functional Benefits

Essential Oils: claim them on your products to delight more consumers

Functional benefits associated with essential oils are a great advantage for your
“Self-express” fragrances are booming: the celebration of authenticity!

Consumer Trends

“Self-express” fragrances are booming: the celebration of authenticity!

Millennials and Gen Z want fragrances they can strongly relate to, that enable them to express their inner
Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Consumer Trends

Christmas trends 2023-24! Scented products will rise as vehicles of well-being

Value for money will be central: shoppers will focus on items with claimed
Hair care trends in the UK

Consumer Trends

Hair Care

Hair care trends in the UK

The UK hair product market is expanding, and will continue to do so in the coming
Personal care: the 4 mega trends not to be missed

Consumer Trends

Personal care: the 4 mega trends not to be missed

Diversity and inclusivity translate into the beauty world as messages that support body
“Circular Beauty” is rising thanks to upcycled ingredients

Consumer Trends

“Circular Beauty” is rising thanks to upcycled ingredients

The possibilities of using upcycled ingredients in personal care products keep
Understanding sustainability: what role do fragrances play?

Consumer Trends

Understanding sustainability: what role do fragrances play?

Making sense of sustainability, dilemmas, concerns, and
Christmas 2021 trends: Grace and nature

Consumer Trends

Christmas 2021 trends: Grace and nature

Graceful forms, delicate textures and natural effects drive Christmas 2021
Hand dish wash trends 2021/2022: New citrus fragrance styles

Consumer Trends

Hand dish wash trends 2021/2022: New citrus fragrance styles

Consumers are drawn by bright, uplifting, nature-like citrus
Just Play: Daydreams and memories

Consumer Trends

Just Play: Daydreams and memories

Nostalgic fragrances that inspire daydreams and
Body care in France: trends, attitudes and opportunities

Body Wash

Consumer Trends

Body care in France: trends, attitudes and opportunities

Find out what French women think about skin care, natural products and
The power of Positive: Body Care fragrances that Revitalise

Body Wash

Consumer Trends

The power of Positive: Body Care fragrances that Revitalise

Body Care fragrance trends for products that revitalise and