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TikTok is no longer just a place for dance challenges and beauty hacks, it’s become the ultimate trend incubator in the fragrance world. With over 993K posts under #PerfumeTok and a community that’s growing by the second, creators are turning scent into a full-blown lifestyle. In this article, we’re diving into the three fragrance trends that are not only going viral but are also shaping the future of scent creation. From nature-inspired freshness to dessert-like indulgence and mood-boosting rituals, these are the fragrance trends that are making noses (and algorithms) tingle.
Ready to get inspired? Let’s explore the fragrance trends that are redefining how we wear, layer and love fragrance in 2025 and how you can start creating your own.
#GreenFragrance: nature in a bottle
With over 2,000 TikTok videos and growing, #GreenFragrance is more than a seasonal favourite, it’s a movement. This trend taps into our collective craving for nature, wellness and sustainability. Think green florals, garden blends and “perfumes to touch grass.” It’s all about reconnecting with the earth through scent.
Now trending: TikTokers are embracing green profiles like mint, basil and eucalyptus, often paired with fresh mixers or biotech-driven ingredients. The aesthetic? Clean, aromatic, and effortlessly natural.
What’s next: Expect to see deeper explorations into tea notes, fruit florals and even deep-sea greens. These profiles are not only refreshing but also align with 2026’s forecasted “Mixer Greens” trend, offering a sensorial escape into the wild.
#MochiPerfume: the soft gourmand star
Say hello to the newest gourmand darling, #MochiPerfume. Inspired by the beloved Japanese dessert, this trend is all about soft, milky sweetness with a playful twist. With a strong early signal score and a growing fanbase, it’s quickly becoming an audience favourite.
Now trending: Fluffy marshmallow, creamy rice and sweet vanilla. These dessert-inspired notes are being layered into perfumes, body mists and even lip care. Brands like DedCool and Zara are already leading the charge with mochi-themed launches.
What’s next: The future of this trend lies in subtlety. Think matcha, green tea and black sesame—less sweet, more sophisticated. Perfect for skin scents and body care layering, mochi’s gentle sweetness is here to stay
#SmellGoodFeelGood: the scentification of self-care
With a staggering 842% YoY growth, #SmellGoodFeelGood is more than a hashtag, it’s a lifestyle. This trend celebrates the emotional power of scent, blending fragrance with wellness, hygiene and mood-boosting rituals.
Now trending: Fragrance lovers are building personalised scent routines through layering: combining deodorants, body washes, oils and perfumes to create long-lasting, signature scents. It’s all about feeling fresh, confident and uniquely you.
What’s next: As summer heats up, expect a rise in odour-control innovations and “Odour Couture” notes in body care. Brands are expanding cult fragrances into full scent collections, from hair mists to body lotions, making it easier than ever to smell good all day
Ready to ride the trend wave?
Whether you’re drawn to the earthy calm of #GreenFragrance, the indulgent charm of #MochiPerfume or the empowering rituals of #SmellGoodFeelGood, one thing is clear: fragrance is no longer just a finishing touch, it’s a form of self-expression.
We’ve created an in-depth fragrance trend report packed with insights, data and inspiration straight from TikTok’s fragrance frontier, and you can access it for free. Just register at Scentmate.com to explore the full report and start creating your own trend-aligned fragrances in just one click.