19 June, 2025 2 min
Couldn’t attend the Barcelona Perfumery Congress this year? No worries, we’ve gathered the most exciting moments from the show, held from June 18 to 19. From immersive sensory journeys to cutting-edge scent technologies, here’s what stood out.
Synesthetic Lab: Where Science Elevates Emotions
What if scent could be seen, heard, or even felt? That’s the question we posed with our Synesthetic Lab, an interactive space where visitors explored how fragrance can stimulate multiple senses at once. Designed to blur the lines between perception and emotion, the lab invited guests to experiment with sensory overlap in a playful, thought-provoking way.
“Fragrance became something you could almost see and touch.” – Anna García, participant
At the center of the lab was our Fine Fragrance Collection, inspired by the concept of synesthesia. Each scent was crafted around a unique sensory theme and adapted for various product categories, from home ambiance to personal and hair care:
- Effervescent Bloom: A cheerful, sparkling blend of citrus and tropical fruits, grounded in soft vanilla and cedarwood.
- Luminous Motion: A bold, energizing mix of ginger, fruit, and warm gourmand notes like caramel and amber.
- Melodic Waves: A calming composition with bergamot, aromatic spices, and soothing woods like sandalwood and musk.
Interested in exploring synesthetic fragrances? Request a meeting with us here.
EMOTIONS & Focus: Enhancing well-being through scent
Today’s consumers are increasingly looking for products that contribute to their emotional and mental well-being: 73% expect wellness to be part of the brand promise. That’s why our EMOTIONS & Focus fragrance technologies drew so much attention.
Backed by science and designed to do more than just smell good, they help:
- EMOTIONS: uplift mood and create positive emotional responses.
- Focus: enhance mental clarity and concentration.
Is EMOTIONS & Focus for you? Check the benefits of each fragrance technology: EMOTIONS & Focus.
LockScent™: elevating hair care with long-lasting fragrances
Scent is a major factor in hair care preferences, and LockScent™ is redefining what’s possible. This proprietary technology ensures that rinse-off products like shampoos and conditioners retain their fragrance long after use, keeping hair smelling fresh and luxurious throughout the day.
With 85% of consumers valuing fragrance in hair care, LockScent™ offers a powerful way for brands to stand out in a competitive market.
Want to create hair care products that leave a lasting impression? Learn more about LockScent™ here.
Hair Mists and the tropical splash
Our booth also featured a dedicated section on the market latest olfactive trends, including a whitepaper on Hair Mists: playful, portable, and made to turn heads. This report shares how Hair Mists have evolved from functional care to the ultimate scent statement. And leading the olfactive wave is Coastal Riche: a sun-drenched blend of creamy sunscreen, salty breeze, and tropical nostalgia that captures exactly why hair is becoming the new place to wear fragrance.
Interested in the rise of hair mists & tropical blends? Discover how these irresistible mists are shaping the future of scented beauty.
Download the report here.
Eager to discover how our latest olfactive innovations and technologies can enhance your cosmetic products? Request a meeting to discuss tailored solutions for your brand.